Partnership:

Netflix and LG

Description:
Netflix partnered with LG to offer serious TV watchers unique opportunities to watch the latest season of their favorite Netflix series in detailed show-themed settings with the LG "B&Binge" contest. The unique promotion entailed LG recreating iconic locations from THE CROWN, ARRESTED DEVELOPMENT and a surprise mystery show, offering an unforgettable two-night stay within true-to-show atmospheres for selected winners. Each location was outfitted with 2018 LG OLED 4K TVs. Participants could go to LGUSA.com/LGBinge to enter the contest by sharing what made them the ultimate fan and why they deserved to win the LG "B&Binge" experience for their favorite show.

Entries were judged based on passion, originality, and execution. Two grand prize winners were selected for each one-of-a-kind opportunity, and each winner was able to bring a guest.

Partnership Opportunity:
Netflix/Streaming
Partner/Category:
LG /Tech
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Other
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-12
Companies Involved
Tuck

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