Partnership:

Netflix's GLASS ONION: A KNIVES OUT MYSTERY and Amazon Fire TV

Description:

Netflix partnered with Amazon on GLASS ONION: A KNIVES OUT MYSTERY marketing push. Amazon Fire TV users were able to solve a mystery on their devices, and access behind-the-scenes content from the film.

Owners of Amazon Fire TV devices were given access to an exclusive trailer for the film, which hit Netflix on Dec. 23, as well as unique behind-the-scenes footage. But it also included an interactive mystery, letting owners of the Amazon streaming devices channel their inner Benoit Blanc.

The mystery (which is about a stolen Amazon Fire TV Cube) was accessible from Fire TV home screens, and included some of the franchise’s signature red herrings to throw users off the case. Viewers playing the game were able to ask their Alexa devices for clues.

The partnership kicked off Dec. 19 in the U.S., and in other markets Dec. 23, timed to the release of Rian Johnson’s Knives Out sequel.

Partnership Opportunity:
Netflix's GLASS ONION: A KNIVES OUT MYSTERY/Streaming
Partner/Category:
Amazon Fire TV /Streaming
Timing:
December 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Online
Social Media
Created On:
2022-12-20
Last Modified on:
2022-12-20
Companies Involved
Tuck

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