Partnership:

Netflix's THE GRAY MAN and TAG Heuer

Description:

Tag Heuer and Netflix partnered to feature the brand's watches in THE GRAY MAN, starring Tag Heuer's brand ambassador Ryan Gosling. Ryan's character wore a Carrera Three Hands timepiece in the film and appeared as the star of Tag Heuer's ad campaign tied to the movie.

Gosling appeared in the Tag Heuer's new campaign wearing a selection of the watches – while dressed in the likeness of his character. He posed in sleek red attire and sporting bleach blonde hair and appeared to be wearing the black alligator strap and silver dial watch, along with a brown alligator skin version and an all-silver version.

The new TAG Carrera series is available for purchase now on the brand’s website, with prices ranging from $2,750 USD to $3,200 USD.

Partnership Opportunity:
Netflix's THE GRAY MAN/Streaming
Partner/Category:
TAG Heuer /Fashion
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
Media Elements:
Influencers / Brand Ambassadors
Mobile
Online
Product Placement
Social Media
Created On:
2022-07-19
Last Modified on:
2022-07-21
Companies Involved
Tuck

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