Partnership:

New England Patriots and Vineyard Vines

Description:
The NFL, specifically the New England Patriots, partnered with Vineyard Vines. The Connecticut-based brand teamed with the five-time Super Bowl champion New England Patriots as the Official Style of the New England Patriots and their home stadium, Gillette Stadium. Vineyard Vines created exclusive clothing and accessories for men, women and children for the 2018 and 2019 seasons that was sold at the brand’s newly opened pop-up shop at Patriot Place, located next to the stadium, as well as at select Vineyard Vines stores and online. The deal also included digital LED signs within the stadium, and beginning in 2019, the product was sold in kiosks in premium seating areas of the stadium.
Partnership Opportunity:
New England Patriots/Sports
Company:
NFL
Partner/Category:
Vineyard Vines /Retail
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Mobile
Online
Print Advertising
Signage
Created On:
2020-11-30
Last Modified on:
2018-11-05
Companies Involved
NFL
Tuck

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