Description:
Major League Baseball's New York Yankees partnered with TikTok on a promotion to engage fans throughout the baseball season.
The partnership consisted of TikTok becoming a sponsor of the Yankees with a $10 million payment across three years. This payment went to the team as well as its TV sports network, the YES Network, to give TikTok promotional spots and signage at Yankee stadium.
The collaboration also gave the Yankees branded content on the TikTok app.
Partnership Opportunity:
New York Yankees/Sports
Company:
Major League Baseball
Partner/Category:
TikTok /App
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-13
Companies Involved
Major League Baseball
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