Partnership:

NFL and Amazon

Description:

The NFL has partnered with Amazon to open the NFL fan shop on Amazon as well as expland the current offically licensed NFL merchandise on the online marketplace.

Brands such as Fanatics, New Era, and NFL Pro Line were added to the NFL fan shop on Amazon as part of the deal. Nike, the NFL's offical jersey sponsor, is the only NFL afflifated merchandise brand to not be avaible on Amazon as part of this deal.

This partnership came off the heels of Amazon securing exclusive rights to Thursday Night Football games for the NFL.

Partnership Opportunity:
NFL/Sports
Partner/Category:
Amazon /Retail
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Window Clings / Banners / Decals
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2021-03-31
Last Modified on:
2021-03-31
Companies Involved
Tuck

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