Partnership:

NFL and Bud Light

Description:

To celebrate the 2017 NFL season, Bud Light and the NFL partnered to continue its tradition of team-themed packaging, available in both cans and aluminum bottles specifically designed to help football fans celebrate their favorite team. In total, there were 28 new designs to celebrate 28 NFL teams across the country and a special 36-pack with all 32 NFL teams represented. The new designs prominently featured each team logo as well as a catch phrase or rallying cry for each NFL franchise.

Additionally, each can featured Snapcodes that when consumers took a photo of them using Snapchat, unlocked a chance to win Super Bowl LII tickets, an interactive Bud Bowl-style game and team-specific Snapchat filters.

In addition to team-specific packaging, Bud Light introduced new television advertising throughout the NFL season, as part of its ongoing "Famous Among Friends" campaign that celebrated the fun times made while building friendships over sports and beer. The first commercial spot aired during the season-opening game on September 7, 2017.
Partnership Opportunity:
NFL/Toys
Company:
NFL
Partner/Category:
Bud Light /Beverages
Timing:
4th Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
On Pack
Premiums / Giveaways
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
NFL
Tuck

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