Partnership:

NFL and Intel

Description:
The NFL teamed with Intel to create an Intel Drone Light Show using Intel True View Technology during the 2019 Super Bowl.

During the Super Bowl half-time show, Intel technology was used to fly drones into the sky during Maroon 5's performance to form words such as "Love" and "One" that were highlighted in the broadcast. As Maroon 5 was performing “She Will Be Loved,” 150 enhanced Intel Shooting Star drones floated up to give a choreographed performance to the music, mirroring the effect of floating lanterns.

Intel and the NFL also partnered to make advanced Intel True View highlights available for fans to view the most exciting moments of the Super Bowl. As an Official Technology Provider for the NFL, Intel installed Intel True View in 13 NFL stadiums, including Super Bowl LIII host Mercedes-Benz Stadium. Intel True View content was made accessible via the NFL's website, app and YouTube channel.

Partnership Opportunity:
NFL/Sports
Company:
NFL
Partner/Category:
Intel /Tech
Timing:
February 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
NFL
Tuck

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