Partnership:

NFL and Lowes

Description:
The NFL partnered with Lowes to make Lowes the official home improvement retail sponsor of the league.

The exclusive, multi-year partnership granted Lowe's the ability to market and activate on a national and local level throughout the year, including at key events such as the Super Bowl, NFL Draft, NFL Combine, NFL Kickoff and in support of the NFL's Salute to Service.

The partnership provided more opportunities to reach, engage and celebrate with Lowe's associates and customers.

As part of the sponsorship, Lowe's was able to provide unique NFL experiences for customers and associates both during the regular season and off-season, and became the presenting sponsor of Super Bowl Experience beginning at Super Bowl LIV in 2020 in Miami.

Partnership Opportunity:
NFL/Sports
Company:
NFL
Partner/Category:
Lowes /Retail
Timing:
January 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
NFL
Tuck

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