Partnership:

NFL and TikTok

Description:

The NFL partnered with TikTok along with Miley Cyrus for a virtual tailgate experience prior to the 2021 Super Bowl.

The NFL and TikTok collaborated to create excitement prior to the Big Game despite only being able to have 7,500 fans in attendance due to COVID-19. TikTok hosted a virtual tailgate experience for NFL fans at home.

Fans could watch the NFL's official TikTok channel on the day of the game for an event which featured Miley Cyrus along with several other surprise guests and TikTok creators.

Partnership Opportunity:
NFL/Sports
Partner/Category:
TikTok /App
Timing:
January 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Influencers / Brand Ambassadors
Created On:
2021-01-25
Last Modified on:
2021-01-28
Companies Involved
Tuck

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