Partnership:

NFL and Truist

Description:

The NFL partnered with Truist Financial to make Truist Financial the offical retail bank of the NFL. 

The partnership allowed Truist to showcase it's brand alongside the league's brand. The two companys partnership also allowed Truist to creat co-branded products. 

In addition to being the co-branded products and becoming the offical retail bank of the NFL, Truist supported the NFL's social justice movement, "Inspire Change".

Another message that was centered from the partnership between Truist and the NFL is the idea of "unlocking potential".

Partnership Opportunity:
NFL/Sports
Partner/Category:
Truist /Financial & Insurance
Timing:
January 1st Quarter 2021
Target:
Male
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Media Elements:
Direct Marketing
Mobile
Online
Social Media
Created On:
2021-01-27
Last Modified on:
2021-01-30
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.