Description:
EA partnered with Puma on a promotion celebrating the gaming release NEED FOR SPEED HEAT.
The partnership consisted of Puma releasing a NEED FOR SPEED shoe. EA collaborated with Puma on the shoe that was designed with the color scheme of the game. The graphics and icons featuring in the game were also incorporated into the design of the PUMA Hi OCTN x NFS sneaker.
Partnership Opportunity:
NFS Heat/Gaming & Esports
Company:
Electronic Arts (EA)
Partner/Category:
Puma /Sporting Goods
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-06
Companies Involved
Electronic Arts (EA)
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