Partnership:

NHL and Amazon

Description:
The National Hockey League partnered with Amazon to launch a new command set on Amazon’s artificial intelligence product Alexa. The new function, known as a ‘skill’, was available on Alexa-enabled devices in the US and Canada - including the Amazon Echo, Echo Dot, Echo Show and Echo Spot - to deliver league news, schedules, scores, stats, standings, tune-in information, player profiles and puck drop reminders for each of its 31 clubs. Once the skill is enabled, users could simply say: "Alexa, ask NHL", followed by the request. The official NHL skill was customisable for each Alexa-enabled device and once enabled, fans could create hands-free, voice-controlled activations with their devices by selecting their favourite team.
Partnership Opportunity:
NHL/Sports
Company:
National Hockey League (NHL)
Partner/Category:
Amazon /
Timing:
December 4th Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-12-21
Companies Involved
National Hockey League (NHL)
Tuck

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