Partnership:

NHL and Great Clips

Description:

The NHL along with the National Hockey League Players' Association partnered with Great Clips, the world's largest salon brand, to make Great Clips the Official Hair Salon of the NHL.

The partnership allowed Great Clips to receive brand exposure during all U.S. and Canadian Stanley Cup Playoff games. The exposure for Great Clips also extended to many other NHL tentpole events such as the NHL All-Star Weekend, NHL Winter Classic, NHL Stadium Series and the NHL Gaming World Championship.

Great Clips promoted the NHL with the LegendHairy Greats of the NHL campaign in which fans could go the NHL's website to vote for their favorite NHL player's hairstyle. Fans were encouraged to share their favorites on social media using #HockeyHair.

Six NHL players, and their famous hockey hair flows, featured in the voting campaign include: San Jose Sharks defenseman Brent Burns and the Sasquatch-Samurai, Nashville Predators defenseman Roman Josi and the Top Hat, Toronto Maple Leafs forward William Nylander and the Flow Back, Tampa Bay Lightning forward Steven Stamkos and the Crossover, Minnesota Wild defenseman Matt Dumba and the Razored Rebel and Carolina Hurricanes defenseman Justin Faulk and the High Tide. 

The campaign was featured in 4,400 Great Clips salons across the U.S. and Canada, in the Great Clips Online Check-in App, during game broadcasts, in arenas and across the NHL and NHLPA's social media channels during the 2019 Stanley Cup® Playoffs.


Partnership Opportunity:
NHL/Sports
Company:
National Hockey League (NHL)
Partner/Category:
Great Clips /Health & Beauty
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2019-04-12
Companies Involved
National Hockey League (NHL)
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.