Partnership:

NHL and MassMutual

Description:

The National Hockey League partnered with MassMutual to make MassMutual the official Life Insurance and Retirement Planning partner of the NHL.

The partnership launched with the NHL Most Valuable Hockey Mom promotion presented by MassMutual. The partnership celebrated Mother's Day and the sacrifices made by hockey moms across the country.

Fans could nominate hockey moms and share their stories on the NHL's website.

The promotion showcased how hockey moms fuel hockey plays to become the best players and people possible.

The winner of the campaign was named NHL Most Valuable Hockey Mom presented by MassMutual and received a trip along with a guest to attend the 2019 NHL Awards in Las Vegas.


Partnership Opportunity:
NHL/Sports
Company:
National Hockey League (NHL)
Partner/Category:
MassMutual /Financial & Insurance
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-12
Companies Involved
National Hockey League (NHL)
Tuck

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