Partnership:

NHL and MGM Resorts

Description:
The NHL teamed with MGM Resorts to officially form a sports betting partnership. This is a broad, encompassing relationship between two powerful brands that allowed MGM to gain access to NHL intellectual property, including all trademarks, for marketing and promotion. MGM also will have access to real-time advanced game data that currently is being developed by the League. All members of MGM's M Life loyalty program, estimated by Murren at 31 million, received access to opportunities to attend or get invitations to MGM-sponsored programs taking place at major NHL events, including the All-Star Game, Winter Classic and Stadium Series games, and the Stanley Cup Final.
Partnership Opportunity:
NHL/Sports
Company:
National Hockey League (NHL)
Partner/Category:
MGM Resorts /Travel
Timing:
October 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-11-06
Companies Involved
National Hockey League (NHL)
Tuck

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