Partnership:

NHL and NextVR

Description:
The National Hockey League partnered with NextVR to exclusively use its services for virtual reality highlights at 2019 marquee events.

NextVR launched the exclusive partnership by releasing a virtual reality experience captured at the 2019 Honda NHL All-Star Game on Saturday, Jan. 26, in San Jose, Calif. Content provided by NextVR included post-game highlights provided in an immersive 360-degree experience from the NHL’s biggest events. The feed was peppered with visualizations that show the excitement and energy of fans, speed of NHL players and teams, big hits, key matchups, and goals.

The aim of the promotion was to provide fans watching at home the experience of being in the arena. Content captured included digital highlight packages produced by NextVR in a 3D stereoscopic VR format.

This content was made available for free to fans globally on a new NHL channel within the NextVR app. Digital highlights were produced by NextVR in a 3D stereoscopic VR format.

Partnership Opportunity:
NHL/Sports
Company:
National Hockey League (NHL)
Partner/Category:
NextVR /Tech
Timing:
January 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
National Hockey League (NHL)
Tuck

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