Partnership:

NHL and Points Bet

Description:

NHL and Points Bet partenered together in a move that saw Points Bet become the hockey league's fourth sports betting partner. 

The deal gave Points Bet access to the NHL's marks and logo, as well as access to sponsorships opputunities across linear and digital platforms. Points Bet's data and odds were intergrated into broadcast coverage of pre-game, in-game, and post-game NHL coverage. 

In return, the NHL was given equity into tthe Australian sports gaming company to the tune of 43,106 shares of stock. (Valued at $556,000+ at time of the partnership).

Partnership Opportunity:
NHL/Sports
Partner/Category:
Points Bet /Digital
Timing:
February 1st Quarter 2021
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Direct Marketing
Email
In-Game / In-App Integration
Mobile
Online
TV Spot
Created On:
2021-02-10
Last Modified on:
2021-02-10
Companies Involved
Tuck

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