Partnership:

NHL and The Boston Beer Company

Description:

The National Hockey League partnered with The Boston Beer Company for a multi-year arrangement that made Truly Hard Seltzer the Official Hard Seltzer of the NHL.

Launching at the beginning of the 2019-2020 NHL regular season, the partnership The Boston Beer Company's Truly Hard Seltzer promotion exposure at NHL events. NHL fans were also also able to be among the first to try new flavors of Truly Hard Seltzer as they were released.

The Boston Beer Company also partnered the NFL to put Truly Hard Seltzer at the forefront of unforgettable fan experiences such as the Truly Hard Seltzer NHL PreGame fan festival.

Partnership Opportunity:
NHL/Sports
Company:
National Hockey League (NHL)
Partner/Category:
The Boston Beer Company /Beverages
Timing:
December 4th Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Product Placement
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-12-17
Companies Involved
National Hockey League (NHL)
Tuck

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