Partnership:

Nickelodeon and Plan International

Description:

Nickelodeon partnered with Plan International, a UK-based non-profit, on content designed to support Plan International's mission of advocating for the rights of children.

The partnership consisted of Nickelodeon collaborating with Plan International on episodes of the series EXTRAORDINARY ME. EXTRAORDINARY ME highlighted everyday kids doing incredible things and good deeds. 

Nickelodeon collaborated with Plan International to emphasize the nonprofits message of children's rights and equality for girls throughout the series. The episodes centered around girls who defied stereotypes and excelled in male-dominated fields.

Partnership Opportunity:
Nickelodeon/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Plan International /Non-Profit Organizations
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-08
Last Modified on:
2021-04-19
Tuck

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