Partnership:

NICKELODEON KID'S CHOICE AWARDS and Pepperidge Farm

Description:
Nickelodeon and Pepperidge Farm partnered to promote the annual award show, NICKELODEON KIDS' CHOICE AWARDS. Included on specially marked packages of Goldfish was a free game piece for a chance to win a trip for 4 to the KIDS' CHOICE AWARDS in 2006 or 2007. The trip included roundtrip airfare as well as 5 days/4 night accomodations at a standard hotel. Other prizes included Kids' Choice CD's and free music downloads. The game piece included a code that could be entered at goldfish.nick.com and a message whether or not participants won free music downloads. The sweepstakes began February 1, 2006 and ended July 31, 2006.
Partnership Opportunity:
NICKELODEON KID'S CHOICE AWARDS/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Pepperidge Farm /CPG
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-15
Tuck

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