Partnership:

NICKELODEON KID'S CHOICE AWARDS and Pepperidge Farm

Description:
Pepperidge Farm and Nickelodeon partnered to promote the NICKELODEON KID’S CHOICE AWARDS. On specially marked packages of Pepperidge Farm Goldfish, children ages 5 through 15 could read the beginning of a story and go online to select the ending they believed fit best. By doing so, consumers were automatically entered into a sweepstakes in which the grand prize winner gets his or her choice of three cool Nickelodeon prizes. Prizes included a trip for four to the 2006 KID’S CHOICE AWARDS, a trip for four to the Nickelodeon Animation Studios, or a “Nicked Out” Room including a TV, DVD player, a game system and more. The sweepstakes ran from February 1, 2005 through September 2, 2005 and entries were submitted online at www.goldfish.nick.com.
Partnership Opportunity:
NICKELODEON KID'S CHOICE AWARDS/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Pepperidge Farm /CPG
Timing:
February 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-02-17
Tuck

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