Partnership:

NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN and Kraft

Description:
20th Century Fox and Kraft Foods teamed up to promote NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN with the Kraft Macaroni & Cheese Museum Sleepover Instant Win Game. Contestants logged onto www.thecheesiest.com to redeem promo codes found in either specially-marked boxes of Kraft Macaroni & Cheese or on website banner ads. Contestants were notified instantly if they were a winner. 10 Grand Prize winners received a three-night trip for four to Washington D.C. that included a sleepover at the Smithsonian. 250 First Prize winners received a Cheeseasaurus Rex blanket and NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN on DVD. 2,000 Second Prize winners received a Cheeseasaurus Rex blanket. The promotion ran from April 20 through September 13, 2009.
Partnership Opportunity:
NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Kraft /CPG
Timing:
May 2nd Quarter 2009
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-05-20
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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