Partnership:

Nike (LeBron James) and Post (Fruity Pebbles)

Description:

Nike and Post teamed up to celebrate National Cereal Day with a new shoe release.

LeBron James designed a new shoe that showcases his favorite childhood breakfast cereal, Fruity Pebbles. These limited-edition Nike LeBron James 19 Low Magic Fruity Pebbles sneakers featured a red, yellow, and purple color palette that goes along with the cereal.

There is also a high-top variation, which has a longer sole and white on the top. The shoes even have images of the cereal printed on them!

The shoes were released on National Cereal Day in conjunction with a new Fruity Pebbles flavor, Magic Fruity Pebbles, which turns milk purple when mixed. Likewise, the shoe sole changes to purple via a Photochromic DCS Technology in the airbags that reacts to sun rays.

Partnership Opportunity:
Nike (LeBron James)/Fashion
Partner/Category:
Post (Fruity Pebbles) /CPG
Timing:
March 1st Quarter 2022
Target:
Male
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Created On:
2022-03-03
Last Modified on:
2022-03-10
Companies Involved
Tuck

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