Partnership:

Nissan Presents: Road to Innovation Tour and Univision

Description:
Nissan and Univision partnered for a fourth year for a live concert tour, dubbed “Nissan Presents: Road to Innovation Tour.” The tour featured a series of performances headlined by Latin Grammy nominee Karol G with a special guest, Colombian artist Reykon. The tour included DJ sets and refreshment areas branded with the names of Nissan vehicles. In addition, Nissan and Univision brand ambassadors and influencers were stationed throughout the concert arena for one-on-one interactions with concertgoers. The partnership leveraged Univision local media’s cross-platform portfolio to promote and deliver VIP consumer experiences. The tour kicked off October 23 in New York, then headed to Miami, Washington D.C., Chicago, Houston, Los Angeles, Dallas, Phoenix and concluded in Las Vegas on Nov. 13, 2018.

Separate from the tour, Nissan hosted a promotional campaign that encouraged consumers to participate in a sweepstakes for the opportunity to attend the 19th Annual Latin Grammy Awards live in Las Vegas on November 15, 2018.

Partnership Opportunity:
Nissan Presents: Road to Innovation Tour/Automotive
Company:
Nissan North America, Inc.
Partner/Category:
Univision /Television
Timing:
October 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Online
Signage
Social Media
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2018-10-04
Companies Involved
Nissan North America, Inc.
Tuck

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