Partnership:

NO DOUBT, BLINK 182 and State Farm Insurance

Description:
Live Nation teamed up with State Farm to promote the summer reunion tours of NO DOUBT and BLINK 182. State Farm promoted its designated driver program for Live Nation concertgoers with increased messaging on the promoter's Web site and exclusive sponsorship of venue driving directions. As part of its four-year partnership with Live Nation, State Farm provided complimentary soft drinks to concert attendees who acknowledged they're designated drivers. Additionally, the insurance company sponsored two of Live Nation's tours -- NO DOUBT and BLINK 182 -- which included on-site promotions at tour stops across the country. The promotion ran during Summer 2009.
Partnership Opportunity:
NO DOUBT, BLINK 182/Music
Company:
Universal Music Group And Brands
Partner/Category:
State Farm Insurance /Financial & Insurance
Timing:
Summer 2nd Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-05-27
Tuck

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