MGM partnered with Land Rover to promote the theatrical release of NO TIME TO DIE, the latest entry in the James Bond franchise.

The partnership consisted of a co-branded TV spot featuring the 2020 Defender from Land Rover. The spot featured 10 Defenders with VIN number "007" being test-driven to the limit with no modifications to the body structure except the installation of a roll cage. The spot showed that Land Rover vehicles were up to the challenge of an action-packed James Bond adventure.

A key aspect of the partnership was product placement and integration with the 2020 Defender from Land Rover being featured prominently throughout the film. The vehicles were featured in a chase sequence in NO TIME TO DIE.