Partnership:

No Time To Die and Land Rover

Description:

MGM partnered with Land Rover to promote the theatrical release of NO TIME TO DIE, the latest entry in the James Bond franchise.

The partnership consisted of a co-branded TV spot featuring the 2020 Defender from Land Rover. The spot featured 10 Defenders with VIN number "007" being test-driven to the limit with no modifications to the body structure except the installation of a roll cage. The spot showed that Land Rover vehicles were up to the challenge of an action-packed James Bond adventure.

A key aspect of the partnership was product placement and integration with the 2020 Defender from Land Rover being featured prominently throughout the film. The vehicles were featured in a chase sequence in NO TIME TO DIE.

Partnership Opportunity:
No Time To Die/Theatrical
Company:
MGM
Partner/Category:
Land Rover /Automotive
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Product Placement
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-10-19
Companies Involved
MGM
Tuck

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