Partnership:

No Time To Die and Swatch

Description:

MGM partnered with Swatch to celebrate the theatrical release of the James Bond adventure NO TIME TO DIE.

The partnership consisted of a special 007 capsule collection from Swatch promoting NO TIME TO DIE. Swatch launched the series of watches that were all inspired by the movie posters and opening title sequences of six key films from James Bond franchise.

The collection was packaged in a box resembling a classic VHS tape. The six models at launch were inspired by Dr. No (1962), On Her Majesty's Secret Service (1969), Moonraker (1979), License to Kill (1989), The World is Not Enough (1999) and Casino royal (2006). Each watch took specific design cues specifically from the aesthetic established by each film.

The Swatch X 007 collection hit stores on February 20, 2020. The pieces were priced from $95 to $105.

Additionally, a key character in the film, Q, is seen wearing a Swatch throughout NO TIME TO DIE.

Partnership Opportunity:
No Time To Die/Theatrical
Company:
MGM
Partner/Category:
Swatch /Fashion
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-02-14
Companies Involved
MGM
Tuck

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