Partnership:

NOKIA and Asos

Description:

Nokia partnered with ASOS to promote the Nokia Lumia 925. ASOS created a "Day in the Life" campaign which featured a behind-the-scene look at four members of the ASOS team documenting their life through pictures taken and shared w/ a Nokia Lumia 925. The members demonstrated the various features of the device. ASOS users and fans were able to tweet a 9:25pm look to win one of the nine ASOS vouchers. Users used the hashtag #asos925 to tweet their looks. This competition lasted for four weeks. ASOS also created an app that worked on all Nokia Lumia sets which allowed fashion editors to pick the items from ASOS they felt were best for going out, holidays, and work. People were able to browse, buy, share, and/or save items to their ASOS account.

Partnership Opportunity:
NOKIA/CPG
Partner/Category:
Asos /
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Premiums / Giveaways
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-11-12
Companies Involved
Tuck

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