Partnership:

NowThis Kids and Cheerios

Description:

Children-focused news brand NOWTHIS KIDS partnered with General Mills cereal brand Cheerios to make the cereal the exclusive sponsor of the series.

NOWTHIS KIDS collaborated with Cheerios on the series in which 13-year-old activist Naomi Wadler hosted the series which was aimed at kids. Cheerios was integrated into the series with a "Good Goes Round" segment that gave advice to parents on how they can urge their children to help their communities.

The series was launched on NOWTHIS KIDS YouTube channel and on the "NowThis" pages on Facebook, Instagram and Twitter.

Partnership Opportunity:
NowThis Kids/Other
Partner/Category:
Cheerios /CPG
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-08-19
Companies Involved
Tuck

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