Partnership:

Kenneth Cole and Big Brothers Big Sisters of America

Description:
Big Brothers Big Sisters of America partnered with Kenneth Cole to launch the “Hometown Heroes” campaign to highlight the importance of mentorship and community outreach during National Volunteer Week. Beginning April 23, 2017, $2.00 for every purchase of specially-labeled limited edition Kenneth Cole MANKIND HERO fragrances was donated to Big Brothers Big Sisters of America to support the work of local affiliates. The promotion ran from April 23 – 29, 2017.
Partnership Opportunity:
/CPG
Company:
Kenneth Cole
Partner/Category:
Big Brothers Big Sisters of America /Non-Profit Organizations
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-03
Companies Involved
Kenneth Cole
Tuck

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