Shawn Carter Foundation and eBay for Charity


The Shawn Carter Foundation and eBay for Charity partnered for the first time to help underprivileged youth pursue college educations. The eBay for Charity auctions campaign launched May 15 and ran through May 24, 2017, with 100% of the proceeds benefiting the Shawn Carter Foundation’s educational programs and scholarship fund. During the 10-day campaign, fans had the chance to donate and bid on unique experiences and celebrity memorabilia from Demi Lovato, among others. Other auction items included a VIP lounge party at Jay Z’s 40/40 Club in New York City, Made in America VIP passes, the chance to meet New York Yankees’ CC Sabathia or Seattle Mariners’ Robinson Cano, and signed guitars from Nick Jonas and DNCE.

Fans could also donate directly to the Shawn Carter Foundation for the chance to win a VIP Day at Roc Nation headquarters. The final VIP Day included a meeting with Roc Nation executives, hosting a listening session with members of Roc Nation’s A&R and marketing teams, a photo shoot on the famous gold couch and dinner for two at the 40/40 Club with accommodations and flights included.
Partnership Opportunity:
/Non-Profit Organizations
Shawn Carter Foundation
eBay for Charity /Retail
May 2nd Quarter 2017
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Social Media
Created On:
Last Modified on:
Companies Involved
Shawn Carter Foundation

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