Disney Worldwide Services and Girl Up, the United Nations Foundation’s program supporting adolescent girls in developing countries, teamed up to promote the Dream Big, Princess initiative with a global photography campaign. Nineteen female photographers from 15 countries created a series of compelling images showcasing real-world girls and women. Photographs were shared on social media using the hashtag #DreamBigPrincess, and Disney Worldwide Services donated $1 for every public photo post using that hashtag on Facebook, Instagram and Twitter, with a maximum donation of $1 million. Disney also set a minimum donation at $500,000.
The campaign ran from August 15 - October 11, 2017.