Hallmark Channel and their popular "Countdown to Christmas" will be the presenting sponsor of the 2018 Holiday events for LEGOLAND(R) Florida, LEGOLAND California and all of the LEGOLAND Discovery Centers in North America. The partnership will feature Hallmark's "Countdown to Christmas" in all of LEGOLAND's Holiday event advertising and marketing efforts as well as inclusion in several on-site, during-event special events and activities. In return, LEGOLAND will receive a special segment on Hallmark Channel's morning show, a sweepstakes run on Hallmark digital channels, media trade value and more.