Partnership:

NYC Pride and SKYY Vodka

Description:

SKYY Vodka announced its "SKYY Says I Do" campaign in partnership with NYC Pride, as an extension of the vodka brand's ongoing support of marriage equality and the LGBTQIA+ community.

The campaign covered the costs of wedding ceremonies for 100 couples nationwide via a digital sweepstakes hosted on Instagram in celebration of marriage equality, as well as host a pop up chapel in NYC.

Couples had the opportunity to enter for a chance to win by creating and sharing a picture of themselves with their partner, toasting to marriage equality, and tagging @SKYYVodka and #SKYYSaysIDo on Instagram.

In addition to the social media sweepstakes, SKYY and NYC Pride, which supports community outreach efforts, hosted a pop-up wedding chapel, which was open to anyone and everyone 21+ in New York City looking to officially wed this holiday season. The pop-up provided couples with everything they needed for their big day including the venue, officiant, photographer, as well as delicious food and SKYY cocktails. For couples interested in getting married at the pop-up wedding chapel, all participants needed to do is register their details and then show up ready with their marriage license on the day, ready to be wed. Consumers could register to take part in the pop-up wedding chapel on December 19, 2022 by visiting https://skyysaysido.eventbrite.com.

Partnership Opportunity:
NYC Pride/Live Entertainment
Company:
Campari
Partner/Category:
SKYY Vodka /Beverages
Timing:
December 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2023-01-06
Last Modified on:
2023-01-09
Companies Involved
Leah P
Leah P Senior PR + Cultural Partnerships Manager Campari
Tuck

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