Partnership:

O'Doul's and Match

Description:

O'Doul's, the leading non-alcoholic beer brand partnered up with online dating site Match to create virtual dating kits. 

This partnership worked in coordination with Dry January and the trend of people looking for no / low alcohol on a first date. The virtual dating kit included a limited edition O'Doul's can, socks, a candle, dating conversation cards, a smartphone stand, and a selfie light. The limited edition beer cans were accented by Match's signature blue color.

The partnership also tapped into the rise of virtual first dates due to COVID-19 as well as the rise in numbers of people who identified themselves to have little to no interest in aclohol on first dates. 

Match updated their profile options to include drinking preferences ranging from "no drinks" to "anything in moderation" to "lets drink". 

 

Partnership Opportunity:
O'Doul's/Beverages
Partner/Category:
Match /Online
Timing:
January 1st Quarter 2021
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2021-01-14
Last Modified on:
2021-01-28
Companies Involved
Tuck

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