Partnership:

On Our Sleeves and Ashley Eckstein/Her Universe

Description:
Ashley Eckstein Revealed Stigma-Breaking Dress for Childhood Mental Health with On Our Sleeves Themed Dress at San Diego Comic-Con International

At the 50th-annual San Diego Comic-Con International (SDCC), actress, author, entrepreneur and fashion designer Ashley Eckstein revealed an On Our Sleeves themed dress at The Her Universe Fashion Show yesterday. The self-proclaimed “epicenter of the geek fashion movement,” the yearly fashion show is a key attraction of the four-day international convention.

The whimsical, color blocked dress designed and made by 2014 Her Universe Fashion Show Winner Andrew MacLaine, featured a custom printed fabric with various On Our Sleeves symbols. Eckstein completed the look with heels adorned with a butterfly, the main icon of Nationwide Children’s Hospital.

Additionally, a t-shirt with an On Our Sleeves motif and designed by Eckstein was on sale exclusively at The Her Universe Booth #1321 at SDCC, which ran through July 21. The t-shirt was also be available for purchase soon on the Her Universe website. Each t-shirt cost $30 and all proceeds from the sales supported the movement.

https://www.nationwidechildrens.org/newsroom/news-releases/2019/07/her-universe-fashion-show


Partnership Opportunity:
On Our Sleeves/Non-Profit Organizations
Company:
The Kids Mental Health Foundation
Partner/Category:
Ashley Eckstein/Her Universe /Fashion
Timing:
July 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-04-08
Amanda D
Amanda D National Director, Strategic Partnerships The Kids Mental Health Foundation
Faisal H
Faisal H Director Company Pending
Tuck

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