Partnership:

On Our Sleeves and Cheryl’s Cookies

Description:
Nationwide Children's Hospital came together with Cheryl's Cookies on a fun, creative, and yummy partnership around the On Our Sleeves campaign. Customers could send a tasty assortment of Cheryl’s cookies to friends, family and coworkers and help Nationwide Children’s Hospital break the stigma around mental illness. Cheryls' gift tin included snack size chocolate chip, sugar, and buttercream frosted cut-out along with our buttercream frosted vanilla cut-out cookies wrapped in Nationwide Children’s Hospital’s iconic butterfly film. Cheryl’s Cookies donated 20% of gift purchases to benefit life-saving research and care at Nationwide Children’s Hospital's On Our Sleeves movement to improve outcomes for children living with mental and behavioral health conditions. A card announcing the generous gift was included from each qualifying transaction. Connect with Amanda Dove on partnership opportunities with your brand or organization on initiatives with Nationwide Children's Hospital.
Partnership Opportunity:
On Our Sleeves/Non-Profit Organizations
Company:
The Kids Mental Health Foundation
Partner/Category:
Cheryl’s Cookies /Dining
Timing:
2020
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
On Pack
Product Bundle
Media Elements:
Blogs
Email
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2024-05-06
Amanda D
Amanda D National Director, Strategic Partnerships The Kids Mental Health Foundation
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