Partnership:

Once Upon a Time in Hollywood and Spotify

Description:

Sony Pictures partnered with Spotify to promote the theatrical release of ONCE UPON A TIME IN HOLLYWOOD. 

The promotion consisted of Sony Pictures taking over Spotify's "TV & Movies" page with branding and an exclusive four-part podcast interview with writer-director Quentin Tarantino. 

Tarantino also curated Spotify's "Film and TV Favorites" playlist with tracks from his previous films such as "Pulp Fiction," "Reservoir Dogs" and "Django Unchained." The takeover also brought the soundtrack of ONCE UPON A TIME IN HOLLYWOOD to Spotify users. 

Partnership Opportunity:
Once Upon a Time in Hollywood/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Spotify /App
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-07-26
Companies Involved
Sony Pictures Entertainment
Tuck

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