Partnership:

ONE DIRECTION and Arm & Hammer

Description:
ARM & HAMMER teamed up with ONE DIRECTION to release a special line of toothbrushes. Teens could brush their teeth along with Niall, Zayn, Liam, Harry and Louis to their favorite One Direction songs. ARM & HAMMER? Tooth Tunes? Music in Your Mouth? technology streamed sound vibrations from the bristles of the toothbrush through the teeth, allowing kids to hear music while they brush. This patented technology delivered high quality sound by broadcasting music into the jaw, which is then transmitted through the inner ear, allowing the person brushing their teeth to hear the music. The toothbrushes were available in many retailers beginning February 2013. PR Newswire (http://s.tt/1zMEm)
Partnership Opportunity:
ONE DIRECTION/Music
Company:
Sony Music
Partner/Category:
Arm & Hammer /Household
Timing:
February 1st Quarter 2013
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2013-02-15
Companies Involved
Sony Music
Tuck

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