Partnership:

One Direction and Honda

Description:

One Direction has partnered with Honda as part of the Honda Civic Tour.  This tour was part of the 14 year tradition of Honda Concert's put on with some of the world's most popular artists.  As part of this partnership, Honda presents the "The Honda Civic Tour Drive Away with One Direction Sweepstakes."

This sweepstakes offered the entrants the chance to win a grand prize of a Honda Civic customized by One Direction with an ARV with the customizations and design coming out to about $38,640.  There are also two first prizes offered, one was a trip for two to Boston to attend the One Direction Concert at Gilette Stadium on September 12, 2015.  The other first prize was a trip for two to London to attend the One Direction Concert at the 02 Arena on September 30th, 2015.  

Partnership Opportunity:
One Direction/Music
Partner/Category:
Honda /Automotive
Timing:
June 2nd Quarter 2015
Target:
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-07-13
Companies Involved
Tuck

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