Partnership:

ONE DIRECTION and Mondolez

Description:
Sony Music partnered with Mondolez to promote One Direction's 2014 summer "Where We Are Tour." Fans have the chance to win a trip for four to Los Angeles and four VIP Concert tickets to the band's show in Los Angeles. Fans may enter the sweepstakes by going online and answering a One Direction trivia question in exchange for a single entry into the sweepstakes. This promotion ran from June 14, 2014 til September 8, 2014.
Partnership Opportunity:
ONE DIRECTION/Music
Company:
Sony Music
Partner/Category:
Mondolez /CPG
Timing:
July 3rd Quarter 2014
Target:
Female
Kids (6-11)
Tweens
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-10-05
Companies Involved
Sony Music
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.