Partnership:

ONE DIRECTION and Olivann Beauty

Description:
Columbia Records partnered with Olivann Beauty for the band, ONE DIRECTION. Olivann Beauty, a a spin-off of Fusion Brands Luxury Fragrance Division, debuted the band`s signature fragrance. The fragrance was sold in early 2013. http://www.prnewswire.com/news-releases/global-pop-phenomenon-one-direction-partnering-with-olivann-beauty-to-launch-debut-fragrance-181828801.html
Partnership Opportunity:
ONE DIRECTION/Music
Company:
Sony Music
Partner/Category:
Olivann Beauty /Health & Beauty
Timing:
January 1st Quarter 2013
Target:
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-12-03
Companies Involved
Sony Music
Tuck

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