Japan’s globally celebrated and beloved franchise ONE PIECE today announced, “ONE PIECE College Basketball: US Voyage,” the brand’s first-ever collaboration with US college basketball teams through a new multi-school agreement with Learfield, the media and technology company powering college athletics.

As part of the “US Voyage” campaign, ONE PIECE will join forces with five powerhouse men’s basketball programs for the 2025-26’ season — the Gonzaga Bulldogs, Houston Cougars, Illinois Fighting Illini, Rutgers Scarlet Knights and St. John’s Red Storm — to bring the Straw Hat Crew into the heart of college basketball.

Between January and March, ONE PIECE will activate across the five campuses during three nationally televised games at each school, with a presence at marquee games, including:

Rutgers January 23 vs. Indiana University — ONE PIECE Halftime Show

January 27 vs. Michigan State University

February 7 vs. University of Nebraska
Gonzaga

January 24 vs. University of San Francisco

January 31 vs. Saint Mary’s College — ONE PIECE Halftime Show

February 10 vs. Washington State University
Johns

February 6 vs. University of Connecticut — ONE PIECE Special Show

February 9 vs. Xavier University

February 28 vs. Villanova University

Houston

February 14 vs. Kansas State University — ONE PIECE

Halftime Show

February 21 vs. University of Arizona

March 4 vs. Baylor University
Illinois

February 15 vs. Indiana University

February 27 vs. University of Michigan — ONE PIECE Halftime Show

March 3 vs. the University of Oregon
Across 15 official collegiate basketball games, fans will get to experience special ONE PIECE-themed activations. Each game will feature the excitements from the world of ONE PIECE through pre-game screenings of a new promotional video and arena-wide displays. Attendees will receive an exclusive, limited-edition poster co-created with each college, along with a unique ONE PIECE card from the official ONE PIECE CARD GAME produced to commemorate the collaboration.

Each college will host a special ONE PIECE Halftime Show during one of the three games, providing an energetic and engaging experience for local fans. Highlights include a limited-edition T-shirt toss and a performance of “We Are!” by the colleges’ marching band and cheer team, arranged exclusively for the collaboration. Please refer to each college’s game schedule for more information.
*St. John’s University will present a ONE PIECE show during timeout.

“This marks a groundbreaking moment for ONE PIECE’s expansion into college sports,” said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. “We’re thrilled to help bring the brand’s ‘College Basketball: US Voyage’ to the largest fanbase in sports and deliver an authentic, cultural crossover experience for millions of passionate college basketball fans.”

Additionally, ONE PIECE will have national intellectual property rights to use official school logos and marks, in-venue and TV-visible signage, and digital media opportunities to amplify ONE PIECE messaging to college sports fans.