Partnership:

The CW and Caress

Description:
The CW Network and Caress partnered to promote ONE TREE HILL with "The Caress Beauty Test." Consumers could participate online at www.cwtv.com/caress to see which ONE TREE HILL gal they were most like, beauty-wise, and then enter for a chance to win a customized Caress toybox, designed by one of the show''s female stars. The sweepstakes ran during 4th-quarter 2006.
Partnership Opportunity:
/Television
Company:
The CW
Partner/Category:
Caress /Health & Beauty
Timing:
4th Quarter 2006
Target:
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-01-12
Companies Involved
The CW
Tuck

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