Partnership:

The WB and Dr. Pepper/Seven Up, Inc.

Description:
The WB Television Network and Dr. Pepper/Seven Up, Inc. partnered to promote the television show on The WB, ONE TREE HILL. The grand prize winner and 15 of his/her friends received a two day/one night trip to The Delano Hotel in Miami Beach, Florida. Winner and guests got to party with members of the cast of the show at the Ultimate Beach Party and enjoyed a performance with Tyler Hilton. The grand prize included round-trip airfare, hotel accommodations, and ground transportation for the winner and fifteen of their friends. One winner per day received a 512 MB iPod Shuffle as first prizes. Seventeen winners per day received the ONE TREE HILL Season 2 soundtrack as second prizes. Four hundred winners per day received music downloads as third prizes. The sweepstake began March 1, 2006 and ended April 30, 2006.
Partnership Opportunity:
/Television
Company:
The WB
Partner/Category:
Dr. Pepper/Seven Up, Inc. /CPG
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-01-12
Companies Involved
The WB
Tuck

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