Partnership:

OnStar and Alzheimer's Association

Description:

OnStar® is now offering key safety services to nearly anyone in the United States with the OnStar Guardian™ app — meaning even those without a GM vehicle can stay protected. Through the “We Are Here” national advertising campaign, OnStar will show how they can help no matter the situation.  

To further that promise, OnStar will be highlighting its support for the Alzheimer's Association now through December 2021. From June 1-Dec. 31, 2021, OnStar will donate $1 to the Alzheimer's Association for each OnStar Guardian app download. On June 20, OnStar will donate $2 for each OnStar Guardian app download (for a maximum donation of $225,000).

Partnership Opportunity:
OnStar/Tech
Partner/Category:
Alzheimer's Association /Non-Profit Organizations
Timing:
Current
Target:
Male
Female
Family
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Email
Online
Social Media
TV Spot

Website and Social Media

Created On:
2021-06-08
Last Modified on:
2021-06-14
Companies Involved
Laura P
Laura P Sr. Associate Director, Corporate Initiatives Alzheimer’s Association
Hayley C
Hayley C Sr. Director, Corporate Relations Easterseals
Tuck

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