Partnership:

OPEN SEASON and ConAgra Foods

Description:
Sony Pictures Entertainment and ConAgra Foods partnered to promote the theatrical release of OPEN SEASON. Participants had a chance to win a Dream Tree House. The promotion was printed on 20 million packages of Kid Cuisine across 14 SKUs. Additional prizes included instant wins for outdoor camping products from ConAgra''s Lunchmakers.
Partnership Opportunity:
OPEN SEASON/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
ConAgra Foods /CPG
Timing:
September 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-06-28
Companies Involved
Sony Pictures Entertainment
Tuck

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