Partnership:

OPEN SEASON and General Mills

Description:
Sony Pictures Entertainment and General Mills partnered to promote the theatrical release of OPEN SEASON. General Mills created an online sweepstakes awarding 10,000 OPEN SEASON movie tickets on packages of Frosted Cheerios, Honey Nut Cheerios, Cookie Crisps and Golden Grahams. Radio promotion supported the campaign.
Partnership Opportunity:
OPEN SEASON/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
General Mills /CPG
Timing:
September 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-06-28
Companies Involved
Sony Pictures Entertainment
Tuck

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