Partnership:

OPEN SEASON and Orbitz

Description:
Sony Pictures and Orbitz partnered to promote the theatrical release of OPEN SEASON. One grand prize winner won an all expense paid trip for four to Los Angeles, an on-camera prep class with an instructor from the New York Film Academy and a chance to be a red carpet reporter at the premiere of OPEN SEASON. One hundred first prize winners received an OPEN SEASON plush toy. On addition to the sweepstakes, consumers had a chance to collect character cards and play an OPEN SEASON-themed game. The sweepstakes began July 17, 2006 and ended August 20, 2006.
Partnership Opportunity:
OPEN SEASON/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Orbitz /Online
Timing:
July 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-08-08
Companies Involved
Sony Pictures Entertainment
Tuck

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